A Cybersecure AI–ML Analytics Platform for Marketing Mix Modeling Enhancing Digital Advertising Insights in Cloud Environments. International Journal of Advanced Research in Computer Science & Technology(IJARCST), [S. l.], v. 8, n. Special Issue 1, p. 62–70, 2025. DOI: 10.15662/IJARCST.2025.0806812. Disponível em: https://www.ijarcst.org/index.php/ijarcst/article/view/294. Acesso em: 25 dec. 2025.