Enhancing Customer Churn Prediction and Retention for E-Commerce. International Journal of Advanced Research in Computer Science & Technology(IJARCST), [S. l.], v. 9, n. 3, p. 803–813, 2026. DOI: 10.15662/IJARCST.2026.0903003. Disponível em: https://www.ijarcst.org/index.php/ijarcst/article/view/430. Acesso em: 5 may. 2026.